More audience engagement. More of your audience converting to paying customers. More repeat purchases from customers who are now loyal to your brand. More annual revenue, and less annual spend per customer.
These are the results of a well-crafted multi-channel marketing campaign. Multi-channel marketing combines different types of outreach into a comprehensive campaign to reach more of your customers more consistently with meaningful and on-brand messaging. It can include strategies like a strong and engaging website, an SEO optimized blog, social media, email marketing, direct mail, and more.
In our last article, we talked about the advantages of leveraging multi-channel marketing, including some statistics on how successful it can be in boosting a business’ bottom line. In this article, we’ve compiled our top five tips for incorporating a multi-channel approach into your company’s marketing strategy.
- Revamp your website
Your website is the hub of your online presence. Social media—while critical to a multi-channel approach—is subject to changing algorithms, platform buyouts, and other changes. But you own your website. It is your home base. Your space to create an invitation and a meeting place for customers who want to learn more about you and your products or services.
Because your website is so central to your marketing strategy, consider a website revamp—or at least a website audit to see if it is doing the job you need it to do. Is it drawing customers in? Are they staying on your site or clicking away immediately? Does it load quickly enough? Does it have engaging graphics and on-brand messaging? Is it user friendly and mobile friendly?
- Add a company blog
If you don’t already have a company blog, or if your blog is not consistent, this is an easy way to up your multi-channel marketing game. In a previous article, we detailed the many benefits of publishing a consistent blog, including keeping your website content fresh and relevant (read: good for Google search result listings), and engaging with your audience. In fact, research shows that customers are 131% more likely to buy from a company whose informative content they have previously read.
- Incorporate SEO
You may already have a website and even a blog, but if they aren’t written with SEO in mind, their power as marketing tools will be limited. SEO, or search engine optimization, is a strategy for increasing your ranking in online search results on Google and other search engines. The better your SEO, the more frequently you show up in results, and the more prominently you are featured in the results list. All of that equates to more people seeing your website and your blog, which means more frequent engagement, and a greater likelihood of conversion.
- Leverage email marketing
Email marketing is one of the easiest and most cost-effective ways to boost your multi-channel marketing strategy. As we’ve noted in previous articles, one of the main reasons email marketing is so effective is that it reaches people in real time—a whopping 99% of consumers check their email daily, and many of them check multiple times a day. That means that your messages are not only getting through, but they are getting through in a timely way so customers are aware of time sensitive offers, updates, and opportunities to engage with you.
- Don’t forget snail mail
It’s not high tech, but that’s kind of what it has going for it. In a world of constant digital communication, an actual piece of physical mail has the potential for significant impact. When well designed and crafted with on-brand, compelling messaging, direct mail will stand out from the bills and junk mail and be a tangible point of contact for your customers.
These are just a few of the things you can do to incorporate and optimize multiple marketing channels for a greater overall reach and impact. Want to learn more, and find out what combination will work best for you? Give the marketing experts at RedKnight Marketing a call today!