Social media platforms allow businesses to significantly increase their influence within their target market. But to successfully engage and grow your customer base, you need an effective strategy. Marketing campaigns are a great way to optimize your social media presence for a thriving and successful business. Here are our top 5 tips for a successful social media campaign.
- Make a content calendar
The first step to a successful campaign is getting organized. Think of a content calendar like a daily or weekly schedule: you schedule your due dates and plans, then work towards them. Now switch gears to your social media accounts. A content calendar will allow you to organize and schedule publications, so you will never miss an important date. You wouldn’t want a Black Friday campaign to be posted on Saturday, right?
- Use videos
People tend to respond well to visuals, which is why videos are an effective way to connect with your audience. The key to a successful video campaign is to keep it short and include subtitles. Choosing interesting thumbnails can also be effective in capturing your audience’s attention, so don’t forget to include them. If you’re interested in measuring your engagement rate, some social media platforms have a tool for metrics analysis. This is useful for long term strategy.
- Take advantage of user-generated content (UGC)
News travels quickly. If your customers are happy with your products, there is a strong chance that they will mention you in their own social media posts. Share your followers’ posts whenever they mention you to increase engagement and brand awareness. Your customers will appreciate your acknowledgement too, which will encourage them to stay loyal to your business.
- Use hashtags and emojis
…within reason. Hashtags allow users to find your posts easily, whereas emojis are used to make your post stand out. It’s easy to go overboard with the two, but keep in mind that sometimes less is more. If you overwhelm your audience with too many hashtags or smiley faces they may be distracted from the real message and value you are trying to communicate.
- Be yourself
You are selling the benefits of your business, not of someone else’s. Providing information that sounds enticing in your bio or posts but isn’t on-brand for you might attract followers initially, but they will take their business elsewhere if the consistency and authenticity isn’t there. Let your business’ personality come through in your social media presence—your customers will appreciate the open and honest communication, and will stay loyal to you for it.
Social media provides endless marketing options for businesses of all sizes. Consumers rely on it to learn about new product launches and take advantage of sales and promotions. Campaigns are a solid way to engage with your audience, but they must be done strategically in order to successfully achieve the maximum results. By utilizing analytical tools, providing short videos for visual engagement, and being yourself even when using emojis and hashtags, there are no limits to growing your customer base.
Wondering how to put together a social media campaign for your business? Contact the experts at RedKnight Marketing today!