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  More audience engagement. More of your audience converting to paying customers. More repeat purchases from customers who are now loyal to your brand. More annual revenue, and less annual spend per customer. These are the results of a well-crafted multi-channel marketing campaign. Multi-channel marketing combines different types of outreach into a comprehensive campaign to …

Top 5 Ways to Create a Multi-Channel Approach to Your Marketing Campaign Read More »

Your customers are online. Well, at least 85% of them are, according to a recent study conducted by Oberlo. What are they doing online? They’re getting to know the companies that provide the products and services they want long before they make a call, visit, or interact with those companies in any other way.  They’re …

Top 5 Ways To Get More Traffic On Your Company Blog Read More »

More eyes on your blog means more eyes on your business. The question is, how do you get them? Enter SEO, your ticket to higher search rankings and more clicks on your blog by consumers interested in what you have to say. You can achieve SEO, or search engine optimization, through a number of methods. …

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  If you were presented with a marketing tool that was low-cost, easy to manage and track, and highly effective, how likely would you be to use it? In a previous article, we talked about email marketing as a vital part of a multi-channel marketing strategy. Email marketing is all of those things and more—budget …

Top 5 Tips For Successful Email Marketing Read More »

It’s a digital world. We don’t remember phone numbers anymore because they are stored in our phones. We don’t memorize or keep volumes of data around anymore (when was the last time you were visited by a door to door encyclopedia salesman?) because information changes rapidly and is instantly available online. And we don’t look …

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