Social media platforms allow businesses to significantly increase their influence within their target market. But to successfully engage and grow your customer base, you need an effective strategy. Marketing campaigns are a great way to optimize your social media presence for a thriving and successful business. Here are our top 5 tips for a successful …
Top 5 Tips for a Successful Social Media Campaign Read More »
Social media is one of the most powerful marketing tools today. Businesses of all sizes use it to connect with new customers while also successfully engaging their current customer base. It’s one of the most effective ways you as a business owner can create a thriving community as well as build the trust and loyalty …
A Business Owner’s Guide to Social Media Platforms Read More »
There weren’t any big announcements. You may not even know it happened. But by the end of 2016 an event occurred that had and continues to have an effect on your business: for the first time ever, mobile use of the internet outstripped desktop use. What does that mean for your business? It means …
Why You Need a Mobile Friendly Website—And How to Tell If You Have One Read More »
Should I use email marketing to reach my customers? Or should I focus on making my website as user-friendly and appealing as possible? How about adding an SEO optimized blog? But wait, maybe I should go old-school with direct mail… There are multiple options available to business owners looking to create and leverage effective marketing …
More audience engagement. More of your audience converting to paying customers. More repeat purchases from customers who are now loyal to your brand. More annual revenue, and less annual spend per customer. These are the results of a well-crafted multi-channel marketing campaign. Multi-channel marketing combines different types of outreach into a comprehensive campaign to …
Top 5 Ways to Create a Multi-Channel Approach to Your Marketing Campaign Read More »
Your customers are online. Well, at least 85% of them are, according to a recent study conducted by Oberlo. What are they doing online? They’re getting to know the companies that provide the products and services they want long before they make a call, visit, or interact with those companies in any other way. They’re …
Top 5 Ways To Get More Traffic On Your Company Blog Read More »
More eyes on your blog means more eyes on your business. The question is, how do you get them? Enter SEO, your ticket to higher search rankings and more clicks on your blog by consumers interested in what you have to say. You can achieve SEO, or search engine optimization, through a number of methods. …
If you were presented with a marketing tool that was low-cost, easy to manage and track, and highly effective, how likely would you be to use it? In a previous article, we talked about email marketing as a vital part of a multi-channel marketing strategy. Email marketing is all of those things and more—budget …
It’s a digital world. We don’t remember phone numbers anymore because they are stored in our phones. We don’t memorize or keep volumes of data around anymore (when was the last time you were visited by a door to door encyclopedia salesman?) because information changes rapidly and is instantly available online. And we don’t look …
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