Articles

Twitter has more than 145 million active daily followers, making it one of the most influential social media platforms in the world. Including Twitter in your marketing strategy is an effective way to not only reach new people, but to also gain customer insights. In this article, we are going to discuss how to properly

Social media platforms allow businesses to significantly increase their influence within their target market. But to successfully engage and grow your customer base, you need an effective strategy. Marketing campaigns are a great way to optimize your social media presence for a thriving and successful business. Here are our top 5 tips for a successful

Social media is one of the most powerful marketing tools today. Businesses of all sizes use it to connect with new customers while also successfully engaging their current customer base. It’s one of the most effective ways you as a business owner can create a thriving community as well as build the trust and loyalty

There weren’t any big announcements. You may not even know it happened. But by the end of 2016 an event occurred that had and continues to have an effect on your business: for the first time ever, mobile use of the internet outstripped desktop use.   What does that mean for your business? It means

Should I use email marketing to reach my customers? Or should I focus on making my website as user-friendly and appealing as possible? How about adding an SEO optimized blog? But wait, maybe I should go old-school with direct mail… There are multiple options available to business owners looking to create and leverage effective marketing

  More audience engagement. More of your audience converting to paying customers. More repeat purchases from customers who are now loyal to your brand. More annual revenue, and less annual spend per customer. These are the results of a well-crafted multi-channel marketing campaign. Multi-channel marketing combines different types of outreach into a comprehensive campaign to