A Business Owner’s Guide to Social Media Platforms

Social media is one of the most powerful marketing tools today. Businesses of all sizes use it to connect with new customers while also successfully engaging their current customer base. It’s one of the most effective ways you as a business owner can create a thriving community as well as build the trust and loyalty of your followers.

Why is social media so vital to your marketing? One of the reasons is that an increasing number of people are spending more time on their phones, and less time seeking out information through more traditional sources like newspaper ads and brochures. Then there’s the convenience factor. For those just starting out on social media as well as businesses with established platforms, it’s easy to use and it’s cost-effective.

While there’s an ever-growing number of new social media platforms out there, we’re going to focus on giving you a rundown of three of the most popular ones: Facebook, Twitter, and Instagram.

Facebook is one of the original social media platforms. What started as an online dating site for Harvard students in the early 2000’s has grown to a giant marketing platform with over a billion daily users. Facebook allows for easy interaction between businesses and consumers; they can comment, like, post and direct message (DM) all within a single platform.
A consumer would start by liking your page so they can get frequent updates on new products, sales, and events. Facebook has also rolled out an option to post stories, which are temporary images or texts lasting for 24 hours. This is great for short term promotions or updates.
As a business owner, you want to understand your customer base, which is where Facebook is extremely helpful. You can experiment with different types of content to see what resonates with your audience. And you can come up with an effective content strategy through examining shares, impressions, and engagement from your customers. Facebook also offers paid ads for you to boost your visibility even more.
Pro tip: Post about one update each day to avoid overwhelming your audience and to keep your engagement metrics strong.

Instagram focuses more on visuals than words. Because they are now owned by Facebook, many features are quite similar in terms of functionality and impact. On Instagram, your customers will follow your account where you can post permanent images and text about new products, events, or anything else important to your business.
Instagram Stories is also a popular feature; you can either do a live story or post images and text. Like Facebook, stories on Instagram are only available for 24 hours. You can experiment with which posts work best, depending on your goals. Instagram also offers paid ads which are created within Facebook.
Pro tip: Make sure that your posts strongly represent your brand, and stay consistent with your posting so you don’t drop off your customers’ radar.

Twitter allows for brands and consumers to interact quickly and easily. The basics are the same as Instagram: consumers will follow your account to get updates on your business. However, each Tweet is limited to 280 characters, giving businesses the opportunity to convey concise information that will keep their followers’ attention. You can tweet promotions, sales, contests, and other content that will drive user engagement.
Pro tip: Since there is a character limit per Tweet, post multiple times a day so your followers can easily keep up with you.

Social media has powerful marketing platforms which have quickly taken their place alongside traditional marketing. Facebook, Instagram, and Twitter have become an essential way for many people to consume information because of their accessibility and easy to read content. Your business can benefit from the wide reach social media provides by increasing brand awareness and engagement on a national and even global level.
Contact RedKnight Marketing today and let us show you how easily you can grow your business on social media!

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