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Staying Focused

Category: Strategy

One of the questions I hear most often is “How can I stay focused?”

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Process Prioritization

Category: Strategy

Yesterday a small business owner confided in me that she was positive that not having processes in place were holding her back, and yet she couldn’t seem to prioritize working on them. Have you ever felt this way?

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Prioritize Doing over Planning

Category: Strategy

This week as I was responding to emails I found myself typing the following words to explain why I was not attending a strategy meeting:

“Sometimes I need to prioritize doing over planning.”

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Resume Sorting

Category: Newsletters

Karen,

I recently placed an employment ad and received hundreds of replies. Would you provide some advice for helping me get through this mountain of resumes and make the right hiring decision?

Mary, PA

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Three Years Too Late

Category: Internal Brand

I was leaving an evening networking event when I glanced at my phone and noticed that Gummi had called me. Since he rarely calls me in the evening unless it’s something important, I called him back. He greeted me with these words:

Gummi: “You had your vison wrong.”

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The Myth of the USP

Category: Internal Brand

You may have heard of it: the USP or unique selling proposition. Supposedly it is that one thing that distinguishes you or your company from the competition. It’s that one thing that makes you unique. It’s a bit like a unicorn - a myth.

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Core Values vs. Company Belief Systems

Category: Internal Brand

One of the questions I frequently encounter from small business owners is: How do I know if something is a core value or a company belief system?

There are 2 questions that differentiate values and company belief systems:

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